Innovative management in the context of digital culture: reflections from multiple views
Abstract
This study is part of the field of cyberculture and its implications for the management of educational institutions. The research developed investigated the challenges, opportunities and implications related to contemporary management practice, in the face of the emergence of digital culture. We believe that it is necessary to develop knowledge and practices, considering the irreversibility to which the digital world presents us. The research carried out, with a qualitative approach and exploratory character, was supported by bibliographic and field research. In the field research, the instruments used for data collection were semi-structured interviews conducted with managers of educational institutions that develop innovative processes, contemplating resources associated with digital technologies. Considering that most managers of educational institutions did not have the opportunity to use digital technologies in their initial training (graduation), elements were identified that challenge the management function of educational institutions in contemporary times and that also provide alternatives and possibilities for innovation. As a result, we present relevant categories referring to the challenges of management practice in this digital world where the digital culture urges us to make changes in the conduct of actions in the phase of the abundance of digital technologies
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