Business analytics mathematical model for decision-making and business development
Abstract
The purpose of this research article is to show how organizational analytics, volumes of data
from multiple sources as a result of their business operations. But before it can be used for analysis, this data
usually needs to pass through a number of steps and is in an unrefined state. This data is evaluated using
“Variation Analysis” to determine its accuracy and dependability. In order to increase a television network’s
viewership, this study proposes a mathematical model for business analytics (BA). The purpose of the case
study is to demonstrate how a mathematical model is applied in the BA process; it is a simplified and partially
fictionalized rendition of actual occurrences.
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