Strategic Narratives for Global Brands: Crafting Cross-Cultural Communication in the Digital Era. Revista Interdisciplinar de Marketing, [S. l.], v. 15, n. 2, p. 163–186, 2025. DOI: 10.4025/rimar.v15i2.75669. Disponível em: https://periodicos.uem.br/ojs/index.php/rimar/article/view/75669. Acesso em: 2 jun. 2026.