Standardization and Adaptation Strategies in Marketing Communication: A Comparative Study Between Brazil and Argentina. Revista Interdisciplinar de Marketing, [S. l.], v. 15, n. 2, p. 239–252, 2025. DOI: 10.4025/rimar.v15i2.76783. Disponível em: https://periodicos.uem.br/ojs/index.php/rimar/article/view/76783. Acesso em: 2 jun. 2026.