Rosa, José Antonio. “Subsistence Consumers As Lead Users: Life Transforming Products and Services From the Bottom of the Pyramid”. Revista Interdisciplinar de Marketing 7, no. 1 (julho 2, 2017): 113-120. Acessado março 11, 2026. https://periodicos.uem.br/ojs/index.php/rimar/article/view/35613.