Beyond Rationality: A Behavioural Examination of Heuristic Biases in Agartala Smart City’s Real Estate Market

Resumen

This paper access how heuristic biases affect real estate investment decisions in Agartala Smart City. The study investigates the effect of heuristics bias using survey data from investors using regression analyses. The results depicts that heuristic bias have a significant impact on investment decision and investors often rely more on cognitive shortcuts than on logical reasoning. In order to have sustainable real estate investment decisions, the study highlights the need of more transparency and investor awareness. The findings add to existing knowledge on behavioral finance in the context of developing smart cities like Agartala.