MULHERES, MÃES E CONSUMIDORAS

O CONSUMO DE GESTANTES, PUÉRPERAS E MÃES DE CRIANÇAS NO PRIMEIRO ANO DE VIDA – UM ESTUDO DE CASO

Abstract

Consumption is an economic category, but the term can also be understood as a social and cultural one. The consumption of different groups of people varies not only by financial condition, but is related to the culture to which these groups are inserted and the social transformations surrounding these groups. Also, the consumption of different groups can be associated with the utility and well-being that such consumption provides. This work aims to understand changes in consumption habits of a specific stratum: pregnant women, postpartum women and mothers of children up to one year old. The main source of research was an applied questionnaire, through which data and information were collected for the composition of the article. It was observed that changes in the group's consumption can be associated with utility and well-being, and are related not only to income, but also to culture and social influences.