RELATIONSHIP TO THE CONSOMER WITH SHOPPING CENTER – A CASE STUDY OF CATUAÍ SHOPPING MARINGÁ

Abstract

Opened in November 19, 2010, the Shopping Catuaí Maringá was a new development to Catuaí group from Londrina. Although, as accompanied recently, your whole has been acquired by BRMALLS network which is currently the company with a greater presence in the state of Paraná, in number of malls. The motivation to study this development is linked to understanding the process that comprise the urban space with the arrival of an attractive trade and economic development of this size, as well as the study of modifying agents which are involved in this process. This article is part of a research designed during the completion of the Bachelor course in Geography which is based on the urban dynamic that develops from an enterprise of this size, which is a more general assessment of Catuaí Shopping Maringá, focusing on the opinions of site users and residents surrounding the mall. A view obtained through the completion of questionnaires.