A PANDEMIA COVID-19, MUDANÇAS NO COMÉRCIO VAREJISTA E OS NOVOS ESPAÇOS DE CONSUMO

Abstract

Consumption is a social process that, throughout history, has been responsible for the production of spaces, mainly physical and urban. From the retail sector, the clothing consumption segment is one of the particularities of the consumer that most reveals their social behavior. However, since 2020, with the advent of the Covid-19 Pandemic, consumption practices have undergone an intense transformation, mainly due to policies to combat the spread of the disease and, consequently, also the production of consumption and commerce spaces. In the tertiary sector, almost all segments suffered the negative impacts of the pandemic and, very intensely, the clothing sector. In this sense, the present work seeks to reflect on the influence that this time has brought to the retail trade, with emphasis on the clothing segment in Brazil. The technical procedures undertaken were a bibliographical review, and the results analyzed showed that the changes experienced in recent years will bring permanent impacts, so that online consumption is here to stay, producing a new consumption space.