COOPERATIVE AND THE COFFEE GROWERS COLLECTIVE OF THE REGION OF MARILIA (COOPEMAR)

Abstract

Nowadays, the ideals of cooperation seems like losing in the middle of a society more and more individual and consumerist. The cooperative as an ideological movement emerges in Europe as a principle of solidarity. England studious, as Robert Owen and William King, French like Charles Fourier and Luís Blanc, and others, like Germanic and Swiss were important to establish the principles of cooperative system. In Brazil, there is a culture of cooperation since the Portuguese colonization, mainly after slavery. From the beginning of 20th century, the cooperatives appeared with vehemence, mostly with models brought by Europeans immigrants. They multiplied by mid-century, with the agricultural cooperative. In Sao Paulo and Parana interior, many cooperatives in the context of coffee farming as the Coffee Growers Collective of the Region of Marilia (Coopemar). The mainly goal in to contribute with the discussions around cooperative and to show a cooperative that keeps the same structure of its setting, besides deployment of the new Brazilian agricultural model, from the 50th, which eventually changed the Brazilian cooperatives profile. What seems in traffic, then, is the appearance of a new standard of cooperatives companies (hybrids), linked to agribusiness, with uncommon exceptions, like Coopemar case. Besides, the cooperative faces a moment of reflection and decision-making as to industrialize itself in order to keep it active. The methodological proceedings start by bibliographic survey, by data and fieldwork, with interviews.