THE MIND MAP AS A REPRESENTATION OF THE BRANDS METHODOLOGY OF SOCIAL AND CULTURAL EVENTS IN THE CITY OF GOIÂNIA-GO

Abstract

This article is the result of a field activity held in the Centre of the capital of the State of Goiás, Goiânia city, one of the purposes of urban spatial phenomena observation, so that later were developed a representation Cartographic that actually materialized these phenomena observed during the path traveled. In this case the phenomenon observed was the brand of social and cultural events in the city of Goiânia. Thus, there is a discussion about how and where these manifestations appear and disappear in the landscape of the Centre of the capital, analyzing which social, cultural and economic factors that are part of the daily dynamics of cities, interfere in these productions mark the different spaces. In order to substantiate the analysis of this phenomenon, the methodology developed was the drafting of a mind map is a graphical representation of his own hand. Discussing the premise of this map proves to be a methodological instrument of analysis and representation of space, from individual perceptions, thus contributing to the critical development of the individual who produces.