<b>New product development in small and medium-sized technology based companies: a multiple case study

Authors

  • Eduardo Gomes Salgado Universidade Federal de Alfenas
  • Valério Antonio Pamplona Salomon Universidade Federal de Alfenas
  • Carlos Henrique Pereira Mello Universidade Federal de Alfenas
  • Carlos Eduardo Sanches da Silva Universidade Federal de Alfenas

DOI:

https://doi.org/10.4025/actascitechnol.v40i1.35242

Keywords:

electronics company, Product Management, company size.

Abstract

The new product development (NPD) becomes more and more critical for the competitiveness, due to increasing internationalization of markets and diversification of products and decreasing life cycle of products. This paper addresses gaps in NPD literature, presenting a multiple case study involving small and medium-sized enterprises (SMEs), all of them are technology-based companies (TBC) manufacturers of electronics. A detailed investigation was conducted and three main sources of data were used for each case: documents from companies, in-depth interviews with NPD managers, and real-time observations. The different data sources enhanced reliability and validity to results. Our main finding is the identification of characteristics (e.g. Investment, establishing date, ISO 9001 certification) which influence these NPD in SMEs TBCs.

 

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Published

2018-09-01

How to Cite

Salgado, E. G., Salomon, V. A. P., Mello, C. H. P., & Silva, C. E. S. da. (2018). <b>New product development in small and medium-sized technology based companies: a multiple case study. Acta Scientiarum. Technology, 40(1), 35242. https://doi.org/10.4025/actascitechnol.v40i1.35242

Issue

Vol. 40 (2018): Publicação Contí­nua

Section

Mechanical Engineering

License

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