The effects of the adoption of forest cropping technologies on sustainability dimensions: a multi-stakeholder perspective

Resumo

New technologies are an important instrument to face the global challenges and reach sustainability. Their adoption triggers different perspectives, interests and discourses of different stakeholders´ groups involved in this phenomenon. Therefore, analyzing the different perspectives of diverse stakeholders´ groups through their respective discourses is a fundamental instrument to assess the potential barriers and the viability of its adoption. This article analyzes how different stakeholders perceive the impacts on sustainability regarding the andadoption of new harvesting technologies in the forest industry in Brazil, through the dimensions of triple bottom line. The combination of qualitative and quantitative approach is used to analyze a set of stakeholders´ documents that reflect their perception and positions on the adoption of these technologies. As a result, the different stakeholders´ perspectives are mapped in a two-dimensional framework, based on the discursive focus (narrow versus broad), and the discourse valence (negative, neutral or positive). As contribution, this article shows the possibility to map the different stakeholders´ perspectives about a same phenomenon, which is a useful tool for perceive the possibilities of action of stakeholders through the intentions expressed in their discourse.