<b>O grau de satisfação dos alunos do curso de ciências contábeis:busca e sustentação da vantagem competitiva de uma IES privada</b> - doi: 10.4025/enfoque.v25i1.3507

  • Ana Cristina Faria
  • Eduardo de Come
  • Janete Poli Universidade São Judas Tadeu
  • Yone Xavier Felipe UNIP
DOI: https://doi.org/10.4025/enfoque.v25i1.3507

Abstract

This article had for objective show up the degree of satisfaction of the students of the course of Accounting of an private Institution of Upper Education – IUE native of Sao Paulo, facing the present demands of the Ministery of Education and Culture – MEC and of the market of work. In principle, was contextualized itself the need of improvement of the quality of the inherent, upper education to the service of the needs of his clients (the students), that is a differential in the search of competitive advantage in the educational segment. By means of a research of field carried out with students of him referred course in the year of 2004, in an IUE private of the city of Sao Paulo, identified itself the partner-demographic profile of the students, the expectations of them as regards his career and education continued, as well like hurried its degree of satisfaction, based in the evaluation of the students, regarding the knowledge as well as regarding the composition of the curriculum and distribution of the workload of the disciplines. Aiming at to the improvement of the quality of the educationlearning, the students woven critics and suggestions, that showed up the factors critics for the success of the course of Accounting in an private IUE, having considered in the search and sustentation of its competitive advantage. keywords: Course, Accounting, Satisfaction and Advantage Competitive.

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Author Biography

Ana Cristina Faria
Professora do Programa de Mestrado em Administração da Universidade Municipal de São Caetano do Sul (IMES). Possui Doutorado (2003) e Mestrado (1996) em Controladoria e Contabilidade pela Universidade de São Paulo, Especialização em Gerência Financeira e Contabilidade Avançada pela Universidade São Judas Tadeu (1990), e graduação em Ciências Contábeis pela Universidade Sao Judas Tadeu (1988). Professora Adjunta do curso de Ciências Contábeis e Professora Responsável pelos cursos de Pós Graduação Lato Sensu em Gestão Integrada da Logística e Empreendedorismo e Gestão de Pequenos Negócios da Universidade São Judas Tadeu (SP). Tem experiência empresarial e acadêmica na área de Gestão Econômico-Financeira, atuando, principalmente nos seguintes temas: Logistica, Custos Logisticos, Sistema de Informações, Controladoria, Contabilidade Gerencial, Contabilidade de Custos, Análise de Demonstrações Contábeis e Ensino. Currículo Lattes
Published
2008-08-07
How to Cite
Faria, A. C., Come, E. de, Poli, J., & Felipe, Y. X. (2008). <b>O grau de satisfação dos alunos do curso de ciências contábeis:busca e sustentação da vantagem competitiva de uma IES privada</b&gt; - doi: 10.4025/enfoque.v25i1.3507. Enfoque: Reflexão Contábil, 25(1), 25-36. https://doi.org/10.4025/enfoque.v25i1.3507
Issue
Vol 25 No 1 (2006)
Section
Original Articles

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