Relação entre ecoinovação e desempenho: vale a pena ser verde no mundo corporativo brasileiro?
Resumen
Objetivo: No Brasil, um baixo número de empresas de capital aberto apresentam informações sobre avanços tecnológicos ambientais. A literatura abordando recursos naturais tem enfatizado o efeito positivo da inovação ambiental na melhoria tanto nas práticas corporativas quanto no próprio desempenho, mas ainda não há um consenso sobre a mensuração dessa inovação. O objetivo principal é analisar a relação da ecoinovação, medida por Environmental Innovation Score, e o desempenho de empresas brasileiras.
Método: O desempenho da empresa é medido com a utilização de quatro variáveis agrupadas em duas dimensões: desempenho de mercado (QTobin e MB) e desempenho financeiro (ROA e RB), enquanto a ecoinovação utiliza o Environmental Innovation Score (EIS) como métrica. O modelo é estimado por meio de regressão multivariada com dados em painel no período entre 2014 e 2019.
Resultados: Os resultados apontam relação discreta entre ecoinovação e desempenho (medido pelo ROA), bem como P&D negativamente associado ao desempenho. Os esforços corporativos para ampliar investimentos no desenvolvimento de novas tecnologias ambientais não é visualizado em melhores resultados, indicando que não vale a pena ser sustentável no mundo corporativo brasileiro.
Contribuições: A contribuição deste estudo se reflete em dois aspectos. Primeiro, pela perspectiva ambiental, utilizou-se uma métrica sistemática abrangente capaz de avaliar as práticas de inovação ambiental de maneira homogênea. Segundo, em termos de situação organizacional, avaliou-se o impacto organizacional tanto no desempenho de mercado como no desempenho financeiro.
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Cappucci, M. (2018). The ESG Integration Paradox. Journal of Applied Corporate Finance, 30(2), 22–28. https://doi.org/10.1111/jacf.12296
Chakrabarty, S., & Wang, L. (2012). The Long-Term Sustenance of Sustainability Practices in MNCs: A Dynamic Capabilities Perspective of the Role of R&D and Internationalization. Journal of Business Ethics, 110(2), 205–217. https://doi.org/10.1007/s10551-012-1422-3
Chen, Y.-S., Lai, S.-B., & Wen, C.-T. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339. https://doi.org/10.1007/s10551-006-9025-5
Cheng, C. C. J., & Shiu, E. C. (2020). Leveraging open innovation strategies for fueling eco-innovation performance in dynamic environments. Sustainability Accounting, Management and Policy Journal, 11(7), 1245–1270. https://doi.org/10.1108/SAMPJ-04-2018-0103
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Publicado
2025-01-15
Cómo citar
Juvercina Sobrinho, E., Barbosa, I., & Carvalho, L. (2025). Relação entre ecoinovação e desempenho: vale a pena ser verde no mundo corporativo brasileiro?. Enfoque: Reflexão Contábil, 44(1), 65-80. https://doi.org/10.4025/enfoque.v44i1.65974
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