FEMINILIDADE, GÊNERO E BRINQUEDOS: AS BONECAS DE MODA SOB O OLHAR DO FEMINISMO

Abstract

This article investigates how fashion dolls reflect and reproduce social discourses related to femininity throughout history, particularly in relation to the different waves of feminism. Using a qualitative approach based on interdisciplinary bibliographic review, the study analyzes the symbolic evolution of these objects—from early models such as Roman dolls and the Bébé Jumeau to contemporary representations like Barbie, Bratz, and Creatable World. The results show that although these dolls respond to sociocultural changes and incorporate elements of diversity, they also function as tools of normativity and gender stereotype reinforcement, often rooted in consumerist logic and capitalist interests. By examining how these toys engage with feminist and gender debates across historical contexts, the article argues that fashion dolls go beyond their playful function, operating as complex cultural artifacts capable of both preserving and adapting discourses about femininity. It concludes that these objects actively participate in the symbolic construction of gender identities and in the negotiation between social ideologies and the marketplace.