<b>Society, and the design industry: perceptions, attitudes and ways towards a sustainable society</b> - doi: 10.4025/actascihumansoc.v34i2.18204
Abstract
Sustainable development, since the introduction of its concept, has been neglected, and among the greatest challenges to the paradigm shift towards a sustainable society are the formation and consolidation of a society based on consumption and disposal of industrial products. However, despite these challenges, several public opinion polls reveal some new business opportunities leveraged by the new green market that is in the process of expansion. In addition, other environmental reasons, economic and legal are gradually forcing the private sector to produce products and create more eco-efficient processes. In this new scenario, the participation of social actors is seen as essential in the process of materialization of a green economy. It should be emphasized that the role of design is increasingly recognized as essential to the process of change. In this sense, the ecodesign strategies, aimed at developing more sustainable products, can disrupt the flow of high consumption of raw materials, streamline production methods, minimize pollutant emissions and waste generation, shifting consumption systems for the formation of an ecological mindset.
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