Imperative expression in social distancing campaigns: from the perspective of speech act theory
Abstract
The current study aims to analyse the imperative expression in Brazilian social distancing campaigns, based on quantitative treatment of data. For sampling, hashtags ‘Fique em casa’ or ‘Fica em casa’ (Stay at home) of pages of town hall of sixteen Brazilian states on Facebook and Instagram were collected between 1st to 15th April 2020. The data was analysed according to the Health´s Minister utterance ‘Fique em casa!’ during the conference press. Far from the spontaneous speech, these outcomes reveal that the minister utterance was rechoed in the Southern but there was oscillation between one form and the other in the Nortdtheast. These results are interpreted by the Illoctionary Acts Theory (Austin, 1990; Searle, 1981 and 2002) and by Markedness Principle (Givón, 1995).
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