DESENVOLVIMENTO E TEORIZAÇÃO DA CULTURA DE CONSUMO: ORIGEM E CONSOLIDAÇÃO DE UMA PERSPECTIVA INTERPRETATIVA E MULTIDISCIPLINAR
Abstract
Understanding the trajectory and consolidation of Consumer Culture Theory (CCT) is relevant for positioning researchers in the field and for understanding origins and social and historical motivations for its formation. This undertaking is presented in this theoretical review, which aims to present the origin and trajectory of CCT, which goes through the formation of consumer culture and ends with the construction of knowledge, identity and limits of action of CCT over time. Over approximately 30 years of existence this perspective has as its landmarks the works of Holbrook and Hirschman (1982) and Arnould and Thompson (2005), in addition to the Consumer Odyssey Project. In the Brazilian scenario, the formation of research groups, such as CCB, represents an expansion of the CCT performance, as well as a coordination and cooperation work with what is produced abroad. This discussion reinforces the diversity of CCT, motivates more studies in the area and contributes to the consolidation and legitimization of the field.
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References
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SCARABOTO, Daiane. Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, v. 42, n. 1, p. 152-176, 2015.
SHAW, Eric H.; JONES, DG Brian. A history of schools of marketing thought. Marketing Theory, v. 5, n. 3, p. 239-281, 2005.
SIRGY, M. Joseph. Self-concept in consumer behavior: A critical review. Journal of Consumer Research, v. 9, n. 3, p. 287-300, 1982.
SLATER, Don. Cultura do consumo & modernidade–Exame. NBL Editora, 2002.
SOLOMON, Michael R. The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer research, v. 10, n. 3, p. 319-329, 1983.
SOUZA, Ildembergue et al. Uma abordagem alternativa para a pesquisa do consumidor: adoção da Consumer Culture Theory (CCT) no Brasil. Revista Alcance, v. 20, n. 3, 2013.
THOMPSON, Craig J.; ARNOULD, Eric; GIESLER, Markus. Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, v. 13, n. 2, p. 149-174, 2013.
VARMAN, Rohit; BELK, Russell W. Nationalism and ideology in an anticonsumption movement. Journal of Consumer Research, v. 36, n. 4, p. 686-700, 2009.
VEBLEN, Thorstein.. The theory of the leisure class: An economic study in the evolution of institutions. Macmillan, 1899
WARDE, Alan. After taste: Culture, consumption and theories of practice. Journal of Consumer Culture, v. 14, n. 3, p. 279-303, 2014.
ARNOULD, Eric J.; THOMPSON, Craig J. Introduction: consumer culture theory: ten years gone (and beyond). Consumer Culture Theory, p.1-21, 2015.
ASKEGAARD, Søren. Consumer Culture Theory (CCT). The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies, p. 1-4, 2015.
ASKEGAARD, Søren; LINNET, Jeppe Trolle. Towards an epistemology of consumer culture theory: Phenomenology and the context of context. Marketing Theory, v. 11, n. 4, p. 381-404, 2011.
ASKEGAARD, Søren; SCOTT, Linda. Consumer culture theory: The ironies of history. Marketing Theory, v. 13, n. 2, p. 139-147, 2013.
BABIN, Barry J.; DARDEN, William R.; GRIFFIN, Mitch. Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, v. 20, n. 4, p. 644-656, 1994.
BELK, Russell W. Possessions and the extended self. Journal of Consumer Research, v. 15, n. 2, p. 139-168, 1988.
BELK, Russell W. Extended self in a digital world. Journal of Consumer Research, v. 40, n. 3, p. 477-500, 2013.
BELK, Russell. The Labors of the Odysseans and the Legacy of the Odyssey. Journal of Historical Research in Marketing, v. 6, n. 3, p. 379-404, 2014.
BELK, Russell W.; WALLENDORF, Melanie; SHERRY JR, John F. The sacred and the profane in consumer behavior: Theodicy on the odyssey. Journal of Consumer Research, v. 16, n. 1, p. 1-38, 1989.
BAUDRILLARD, J. O sistema sócio-ideológico dos objetos e do consumo–a publicidade. O sistema dos objetos. São Paulo: Perspectiva, 1973.
BODE, Matthias; ØSTERGAARD, Per. ‘The wild and wacky worlds of consumer oddballs’ Analyzing the manifestary context of consumer culture theory. Marketing Theory, v. 13, n. 2, p. 175-192, 2013.
BRADSHAW, Alan; BROWN, Stephen. Scholars who stare at goats: the collaborative circle cycle in creative consumer research. European Journal of Marketing, v. 42, n. 11/12, p. 1396-1414, 2008.
CAMPOS, Roberta Dias; CASOTTI, Letícia Moreira; DE MENDONÇA, Fabrício Molica. Atravessando Sinais Fechados: Negociações de Gênero no Consumo Brasileiro de Automóveis. Revista Interdisciplinar de Marketing, v. 7, n. 2, p. 194-207, 2017.
CASOTTI, Letícia Moreira; SUAREZ, Maribel Carvalho. Dez anos de Consumer Culture Theory: delimitações e aberturas. Revista de Administração de Empresas, v. 56, n. 3, p. 353-359, 2016.
COVA, Bernard; MACLARAN, Pauline; BRADSHAW, Alan. Rethinking consumer culture theory from the postmodern to the communist horizon. Marketing Theory, v. 13, n. 2, p. 213-225, 2013.
EPSTEIN, Seymour. The self-concept revisited: Or a theory of a theory. American Psychologist, v. 28, n. 5, p. 404, 1973.
FIRAT, A. Fuat; VENKATESH, Alladi. Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, v. 22, n. 3, p. 239-267, 1995.
GAIÃO, Brunno Fernandes da Silva; SOUZA, Ildembergue Leite de; LEÃO, André Luiz Maranhão de Souza. Consumer culture theory (CCT) já é uma escola de pensamento em marketing?. RAE-Revista de Administração de Empresas, v. 52, n. 3, p. 330-344, 2012.
GOODMAN, Douglas J.; COHEN, Mirelle. Consumer culture: A reference handbook. ABC-CLIO, Santa Barbara, 2004.
HOLBROOK, Morris B.; HIRSCHMAN, Elizabeth C. The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, v. 9, n. 2, p. 132-140, 1982.
HOLT, Douglas B. How consumers consume: A typology of consumption practices. Journal of Consumer Research, v. 22, n. 1, p. 1-16, 1995.
HOOKS, Bell. Eating the other: Desire and resistance. In: Black Looks: Race and Representation, South End Press, Boston, p. 21-39, 2000.
MOISANDER, Johanna; VALTONEN, Anu; HIRSTO, Heidi. Personal interviews in cultural consumer research–post‐structuralist challenges. Consumption, Markets and Culture, v. 12, n. 4, p. 329-348, 2009.
PENNELL, Sara. Material culture in seventeenth-century ‚Britain ‘. The matter of domestic consumption. In TRENTMANN, Frank. (org) The Oxford handbook of the history of consumption. Oxford University Press, Oxford, p. 64-84, 2012.
PINTO, Marcelo de Rezende; BATINGA, Georgiana Luna. Cultura e consumo no Brasil: estado atual e novas perspectivas. Belo Horizonte: PUC Minas, 2018.
PINTO, Marcelo de Rezende; JOAQUIM, Adriano de Mendonça. Cultura e consumo no Brasil: avançando em novas articulações. Belo Horizonte: PUC Minas, 2020.
PRESTHOLDT, Jeremy. Africa and the Global Lives of Things. In TRENTMANN, Frank. (org) The Oxford handbook of the history of consumption, p. 85-108, 2012.
QUINTÃO, Ronan Torres; MORAIS, Isabela. Consumer Culture Theory: Uma análise das publicações realizadas por autores brasileiros. Revista Interdisciplinar de Marketing, v. 9, n. 1, p. 1-11, 2018.
QUINTÃO, Ronan; PEREIRA, Severino. Fórum Estudos Brasileiros no Campo de Pesquisa da Teoria da Cultura de Consumo. Revista Interdisciplinar de Marketing, v. 7, n. 2, p. 191-193, 2017.
ROOK, Dennis W. The buying impulse. Journal of Consumer Research, v. 14, n. 2, p. 189-199, 1987.
ROSENTHAL, Benjamin; GAMBAGORTE, Eduarda. Apartamentos Compactos: Espaços Privado e Público Atuando Sobre o Consumir na Metrópole. Revista Interdisciplinar de Marketing, v. 7, n. 2, p. 224-238.
SANTOS, Regina Maria et al. A Socialização do Consumo de Crianças e de Seus Pais no Contexto de Baixa Renda: Uma Via de Mão Dupla?. Revista Interdisciplinar de Marketing, v. 7, n. 2, p. 208-223, 2017.
SASSATELLI, Roberta. Consumer culture: History, theory and politics. Sage, London, 2007.
SCARABOTO, Daiane. Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, v. 42, n. 1, p. 152-176, 2015.
SHAW, Eric H.; JONES, DG Brian. A history of schools of marketing thought. Marketing Theory, v. 5, n. 3, p. 239-281, 2005.
SIRGY, M. Joseph. Self-concept in consumer behavior: A critical review. Journal of Consumer Research, v. 9, n. 3, p. 287-300, 1982.
SLATER, Don. Cultura do consumo & modernidade–Exame. NBL Editora, 2002.
SOLOMON, Michael R. The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer research, v. 10, n. 3, p. 319-329, 1983.
SOUZA, Ildembergue et al. Uma abordagem alternativa para a pesquisa do consumidor: adoção da Consumer Culture Theory (CCT) no Brasil. Revista Alcance, v. 20, n. 3, 2013.
THOMPSON, Craig J.; ARNOULD, Eric; GIESLER, Markus. Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, v. 13, n. 2, p. 149-174, 2013.
VARMAN, Rohit; BELK, Russell W. Nationalism and ideology in an anticonsumption movement. Journal of Consumer Research, v. 36, n. 4, p. 686-700, 2009.
VEBLEN, Thorstein.. The theory of the leisure class: An economic study in the evolution of institutions. Macmillan, 1899
WARDE, Alan. After taste: Culture, consumption and theories of practice. Journal of Consumer Culture, v. 14, n. 3, p. 279-303, 2014.
Published
2023-07-27
How to Cite
Senra, K. B., & Vieira, F. G. D. (2023). DESENVOLVIMENTO E TEORIZAÇÃO DA CULTURA DE CONSUMO: ORIGEM E CONSOLIDAÇÃO DE UMA PERSPECTIVA INTERPRETATIVA E MULTIDISCIPLINAR. Caderno De Administração, 31(1), 91-109. https://doi.org/10.4025/cadadm.v31i1.63715
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