<b>Gestão da logística de produção e industrialização de aves:o caso da seara alimentos S.A</b> - doi: 10.4025/enfoque.v25i1.3510

Abstract

In a competitive environment, it is not enough to just coordinate and promote the efficiency of a company's internal activities. It is also necessary to ensure that a company's activities that form part of the "value chain" be organized in a competitive way. From this perspective, the objective of this article is to describe Seara Alimentos S.A's logistics management of poultry production and industrialization from the first day the chicks are hatched. The methodology consisted of an exploratory research using a case study of an agroindustrial company with a qualitative approach to the data. The results of the research show every stage of the productive cycle, each phase of the process and the complete visualization of the logistics used. It was concluded that by having an adequate control of poultry production and industrialization logistics, a better global result for the company is produced, since this control allows the reduction of costs and the development of key partnerships.