MODA E GENTRIFICAÇÃO: BREVE DISCUSSÃO SOBRE O PROCESSO DE PRODUÇÃO URBANA

Abstract

This article investigates fashion's role as an active agent in urban gentrification processes, with an emphasis on practices such as aesthetic branding, symbolic consumption, and territorial strategies that reconfigure urban space. It argues that these practices, through spatial production, by aestheticizing and revaluing certain neighborhoods, foster real estate speculation, promote socio-spatial exclusion, and trigger the displacement of historically marginalized populations. The analysis adopts an interdisciplinary approach, combining insights from urban sociology, cultural studies, and critical theory to understand fashion as a symbolic vector of urban transformation and socio-spatial inequality.