As Transformações do Consumo de Luxo: Revisão Sistemática da Literatura Sobre o Luxo Não Convencional e Direções Para Pesquisas Futuras

Resumen

Este trabajo consiste en una revisión sistemática de la literatura cualitativa sobre el lujo no convencional. Los hallazgos contribuyeron a la comprensión del consumo de lujo, especialmente los constantes cambios. La investigación aborda otras representaciones del lujo y reveló nuevos comportamientos de los consumidores, como la imperceptibilidad. Además, se encontraron estudios sobre enfoques de lujo experiencial. También surgieron nuevos entendimientos de la rareza, lo que debilitó el papel del alto precio como una restricción. Finalmente, las obras aclararon un nuevo rol para el consumidor, destacando su poder de influencia, agencia y el significado del lujo.

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Publicado
2024-05-13
Cómo citar
Scoralick Queiroz, B., & Strehlau, S. (2024). As Transformações do Consumo de Luxo: Revisão Sistemática da Literatura Sobre o Luxo Não Convencional e Direções Para Pesquisas Futuras. Revista Interdisciplinar De Marketing, 14(1), 20-35. https://doi.org/10.4025/rimar.v14i1.66497