Understanding the perception of consumers through different affective scales and their interactions: A case study with strawberries
DOI:
https://doi.org/10.4025/actascitechnol.v48i1.73276Palavras-chave:
Hedonic scale; scale of the ideal; acceptance; expectation; satisfaction; sensory analysis.Resumo
Affective scales play a crucial role in determining product quality by accurately measuring consumers’ sensory and attitudinal responses. This study aimed to assess consumer behavior towards strawberries using various affective scales and measures. A total of 715 consumers evaluated 30 strawberry samples using different affective measures. Linear 9 cm scales gauged fondness and expectations, while ideal scales determined sweetness, juiciness, and acidity preferences. Results showed these attributes directly influenced consumer acceptance, satisfaction, and purchase intent. Optimal indices for sweetness, juiciness, and acidity were 5.08, 5.58, and 4.90, respectively. These findings allow for a comprehensive understanding of consumer perceptions and strawberry quality. Moreover, the study highlights the importance of utilizing diverse affective scales in product evaluation, offering insights for potential product development.
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Copyright (c) 2025 Michele Nayara Ribeiro, Ana Carla Marques Pinheiro, Mariana Resende, Renato Ribeiro de Lima, Marcelo Ângelo Cirillo (Autor)
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