<b>Competition and strategies: an analysis of an animal husbandry program in a private university</b> - DOI: 10.4025/actascihumansoc.v27i1.1177

  • José Carlos Morosini Zaia PUCPR
  • Victor Meyer Júnior PUCPR
  • Maria Cecília Barbosa Lopes PUCPR
DOI: https://doi.org/10.4025/actascihumansoc.v27i1.1177

Abstract

Higher education institutions, by functioning in a competitive environment, are subjected to fluctuations in the demand of their academic programs. The purpose of this research is to examine the Animal Husbandry program of a private university in Paraná, seeking strategies that lead towards its feasibility. This research is characterized as a case study. Data were collected by applying a questionnaire to 33 faculty members and two administrators. For the majority (90%) of the respondents, the program is central to the mission of the university. Attractiveness was considered a strategic element, while prestige and reputation of the university the most relevant factors. Analysis revealed that the program is functioning in a competitive environment where there are two other similar programs. The need to improve the management of the program especially in areas such as marketing, academic quality and integration between institutional policies and management of the program is stressed.

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Author Biography

José Carlos Morosini Zaia, PUCPR
Possui graduação em Zootecnia pela Universidade Estadual de Maringá (1983) e mestrado em Educação Superior pela Pontifícia Universidade Católica do Paraná (2005). Aperfeiçoamento em Administração Pública, Desenvovlvimento territorial. Atualmente é estatutário - Secretaria de Estado do Planejamento e Coordenação Geral e Secretaria de Estado da Agricultura e do Abastecimento atuando no Departamento de Planejamento da SEAB. Tem experiência na área de Zootecnia, com ênfase em Manejo de Animais, atuando principalmente nos seguintes temas: sericicultura, forragicultura, apicultura, produção animal, orçamento e planejamento estratégico. (Texto informado pelo autor) Última atualização do currículo em 19/11/2007 Endereço para acessar este CV: http://lattes.cnpq.br/8438969749039984
Published
2008-03-14
How to Cite
Zaia, J. C. M., Júnior, V. M., & Lopes, M. C. B. (2008). <b>Competition and strategies: an analysis of an animal husbandry program in a private university</b&gt; - DOI: 10.4025/actascihumansoc.v27i1.1177. Acta Scientiarum. Human and Social Sciences, 27(1), 111-117. https://doi.org/10.4025/actascihumansoc.v27i1.1177
Issue
Vol 27 No 1 (2005)
Section
Education

 

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