<b>Knowledge- and innovation-intensive activities to add value to services</b> - DOI: 10.4025/actascihumansoc.v31i1.373
Keywords:
perceived value, knowledge-intensive activities, technological innovation
Abstract
The demand for new forms to add value to products and services has been increasingly strong and necessary for the sustainability of business. This paper aims to show the importance of Information Technology and Communication combined with knowledge-intensive activities to increase the perceived value and obtain competitive advantages, in order to obtain stable and enduring relationship with customers. The impact of technological innovations in organizations is discussed, giving special emphasis to technological convergence and perceived value in sales processes. Through a case study, it became evident that exploring new opportunities brought by the emerging technology of Mobile Computing, organizations can develop knowledge-intensive activities and new business opportunities.Downloads
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Published
2009-06-16
How to Cite
Teixeira, H. M. P., Rados, G. J. V., & Dantas, M. A. R. (2009). <b>Knowledge- and innovation-intensive activities to add value to services</b> - DOI: 10.4025/actascihumansoc.v31i1.373. Acta Scientiarum. Human and Social Sciences, 31(1), 1-10. https://doi.org/10.4025/actascihumansoc.v31i1.373
Issue
Section
Administration
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