<b>Media: interference in the production and promotion of toys</b> - DOI: 10.4025/actascihumansoc.v30i2.768

  • Aliandra Cristina Mesomo Lira UNICENTRO/USP
Keywords: toys, media, materiality

Abstract

The article provides notes on two important aspects linked to children’s entertainment, particularly in the production and promotion of toys. It first discusses the objects in their materiality and shows the importance of certain aspects, such as shape, color, images and texts, revealed to children when in contact with the toys. The second part, connected to the first, questions the role of the media in the production of childhood desires and wishes, its interference in their choice of toys and consequently its accountability in monitoring children’s playing activities.

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Author Biography

Aliandra Cristina Mesomo Lira, UNICENTRO/USP
Professora do curso de Pedagogia da Universidade Esatdual do Centro-Oeste, em Guarapuava; Doutoranda em Educação na Universidade de São Paulo.
Published
2008-12-18
How to Cite
Mesomo Lira, A. C. (2008). <b>Media: interference in the production and promotion of toys</b&gt; - DOI: 10.4025/actascihumansoc.v30i2.768. Acta Scientiarum. Human and Social Sciences, 30(2), 197-202. https://doi.org/10.4025/actascihumansoc.v30i2.768
Section
Philosophy and Education