Use of social networks and/or media: Contributions to good practices in childbirth care
Abstract
Objective: to analyze the use of social networks and/or media and their interface with good practices in childbirth care from the perspective of postpartum women. Method: qualitative, descriptive, and exploratory study, conducted through semi-structured, recorded interviews with 10 postpartum women admitted to a university hospital in southern Brazil, from October to November 2022. The interviews were subjected to content analysis. Results: three categories were identified: I - Use of social networks and/or media and its influence on delivery: there was a predominance of Instagram use, the most recurring themes were labor and delivery plan, influenced by obstetricians, doulas, and an institutional page; II - Women's knowledge about good practices: most had knowledge, learning from the use of social networks and/or media about the importance of skin-to-skin contact and breastfeeding in the first hour of life; and III - Social networks and/or media: influence on the choice/experience of delivery: an increase in knowledge about delivery and women's rights was observed. Final considerations: it was concluded that social networks and/or media contributed to the knowledge of postpartum women regarding good practices, favoring a more positive childbirth experience.
Downloads
References
Nery HC, Medeiros RMK, Alvares AS, Dalprá LAS, Beltrame RCT, Lima JF, et al. Boas práticas da enfermeira obstétrica na assistência ao parto em um centro de parto normal. Cienc. cuid. saude. 2023;22:e66061. DOI: 10.4025/ciencuidsaude.v22i0.66061.
Brasil. Ministério da Saúde. Diretrizes nacionais de assistência ao parto normal. Brasília: Editora do Ministério da Saúde [Internet]. 2022 [acesso em 23 mar 2024]; 119 p. Disponível em: https://abcdoparto.com.br/assistencia-ao-parto-normal/diretriz-nacional-de-assistencia-ao-parto-normal-2022/.
Cunha ACB, Albuquerque KA, Ramos AR, Pazos CM, Veloso SV. Instagram e COVID-19: recursos para promoção de saúde de gestantes e puérperas. Psicol Rev. 2023; 32(1):191-212. DOI: http://dx.doi.org/10.23925/2594-3871.2023v32i1p191-212.
Núcleode Informação e Coordenação do Ponto BR (NIC.br). Survey on the use of information and communication technologies in Brazilian households : ICT Households 2020: COVID-19 edition : adapted methodology [Internet], [S.l.: s.n.], 2020 [acesso em 23 mar 2024]. Disponível em: https://cetic.br/pt/arquivos/domicilios/2020/domicilios/#tabelas.
Pauletti JM, Ribeiro JP, Soares MC. Obstetric violence: manifestations posted on Facebook virtual groups. Enfermería: Cuidados Humanizados. 2020; 9(1):3-20. DOI: https://doi.org/10.22235/ech.v9i1.2145.
Chen J, Wang Y. Social media use for health purposes: systematic review. J Med Internet Res. 2021; 23(5):e17917. DOI: 10.2196/17917
Vasconcelos PP, Andrade BBF, Araújo KEAS, Medeiros HHA, Costa MSO, Correia MB, et al. Social media as a source of knowledge for the process of normal delivery. Cogitare enferm. [Internet]. 2020; 25:e70061. DOI: http://dx.doi.org/10.5380/ce.v25i0.70061.
Souza VR, Marziale MH, Silva GT, Nascimento PL. Tradução e validação para a língua portuguesa e avaliação do guia COREQ. Acta Paul Enferm. 2021; 34:eAPE02631. DOI: http://dx.doi.org/10.37689/acta-ape/2021ao02631.
Bardin, Laurence. Análise de conteúdo. São Paulo: Edições 70, 2020. 279 p.
McCarthy R, Byrne G, Brettle A, Choucri L, Ormandy P, Chatwin J. Midwife-moderated social media groups as a validated information source for women during pregnancy. Midwifery. 2020;88:102710. DOI: https://doi.org/10.1016/j.midw.2020.102710.
Hay SJ, McLachlan HL, Newton M, Forster DA, Shafiei T. Sources of information during pregnancy and the early parenting period: exploring the views of women and their partners. Midwifery. 2022;105:103236. DOI: https://doi.org/10.1016/j.midw.2021.103236.
Serçekuş P, Değirmenciler B, Özkan S. Internet use by pregnant women seeking childbirth information. J Gynecol Obstet Hum Reprod. 2021;50(8):102144. DOI: https://doi.org/10.1016/j.jogoh.2021.102144.
Rodrigues CAO, Vogt SE, Versiani CC, Pereira LB, Silva DM, Lacerda TMP. Compliance with articulated demands in the childbirth plan among users of the public health system. Rev Enferm Atenção Saúde [Internet]. 2023; 12(1):e202356. DOI: https://doi.org/10.18554/reas.v12i1.5349
LealMC, Gama SGN. Nascer no Brasil, Rio de Janeiro: FIOCRUZ, 2012. DOI: https://doi.org/10.1590/0102-311XED01S114.
Pinho Neto V, Machado C, Lima F, Roman S, Dutra G. Inequalities in the geographic access to delivery services in Brazil. BMC Health Serv Res. 2024;24(1):1598. DOI:https://doi.org/10.1186/s12913-024-12042-4.
Fernandes LMM, Lansky S, Passos HR, Bozlak CT, Shaw BA. Brazilian women's use of evidence-based practices in childbirth after participating in the Senses of Birth intervention: a mixed-methods study. PloS one. 2021;16(4):e0248740. DOI: https://doi.org/10.1371/journal.pone.0248740.
Jacob LMS, Santos AP, Lopes MHBM, Shimo AKK. Socioeconomic, demographic and obstetric profile of pregnant women with Hypertensive Syndrome in a public maternity. Rev Gaúcha Enferm. 2020; 41:e20190180. DOI: https://doi.org/10.1590/1983-1447.2020.20190180.
Santos ABB, Melo EV, Dias JMG, Didou RN, Araujo RAS, Santos WO, et al. Level of knowledge of pregnant women in the public service about humanized birth. ABCS Health Sci. 2019; 44(3):172-9. DOI: http://dx.doi.org/10.7322/abcshs.v44i3.1393.
Almeida AHV, Gama SGN, Costa MCO, Viellas EF, Martinelli KG, Leal MC. Economic and racial inequalities in the prenatal care of pregnant teenagers in Brazil, 2011-2012. Rev Bras Saúde Mater Infant. 2019;19(1):53-62. DOI: 10.1590/1806-93042019000100003.
Leal MC, Esteves-Pereira AP, Vilela MEA, Alves MTSSB, Neri MA, Queiroz RCS, et al. Reduction of inequities of access to appropriate childbirth care in Rede Cegonha. Ciênc Saúde Coletiva. 2021;26(3):823-35. DOI: 10.1590/1413-81232021263.06642020.
Ramos TM, Carmona EV, Balaminut T, Sanfelice CFO. Assessment of women’s satisfaction with labor and childbirth at a teaching hospital. Rev Gaúcha Enferm. 2022; 43:e20210286. DOI: https://doi.org/10.1590/1983-1447.2022.20210286.pt
Honnef F, Silveira S, Quadros JS, Langendorf TF, Paula CC, Padoin SMM. Educational technologies for the promotion of positive childbirth experiences: an integrative review. Cienc. cuid. saude. 2022; 21:e59213. DOI: 10.4025/ciencuidsaude.v21i0.59213.
Chee RM, Capper TS, Muurlink OT. The impact of social media influencers on pregnancy, birth, and early parenting experiences: A systematic review. Midwifery. 2023;120:103623. DOI: https://doi.org/10.1016/j.midw.2023.103623.
Seto N, Tahara-Sasagawa E, Yonezawa K, Hikita N, Usui Y, Haruna M. The association between fear of childbirth and social support through the internet and social networking services in pregnant women: a cross-sectional study. Nursing & Health Sciences. 2024; 26(1):e13082. DOI: https://doi.org/10.1111/nhs.1308210
Vogels-Broeke M, Daemers D, Budé L, de Vries R, Nieuwenhuijze M. Sources of information used by women during pregnancy and the perceived quality. BMC Pregnancy Childbirth. 2022;22(1):109. DOI: https://doi.org/10.1186/s12884-022-04422-7
Copyright (c) 2025 Ciência, Cuidado e Saúde

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
















