Fear, Desperation, Apathy, and Resilience: How Can Brazil Provide Insights for Consumer Research in Times of Turbulent Emotions
Abstract
This think piece discusses how the contemporary context of polycrisis provokes negative emotions that could lead to more critical research in marketing and in consumer studies in three themes: technology, backlash on diversity and debt. It also argues for paths for developing resilience in such scenarios by taking inspiration from Brazil, a country in which several people have already lived the end of the world as we know it.
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References
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Declaro que o presente artigo é original, não tendo sido submetido à publicação em qualquer outro periódico nacional ou internacional, quer seja em parte ou em sua totalidade. Declaro, ainda, que uma vez publicado na Revista Interdisciplinar de Marketing, editada pela Universidade Estadual de Maringá, o mesmo jamais será submetido por mim ou por qualquer um dos demais co-autores a qualquer outro meio de divulgação científica. Através deste instrumento, em meu nome e em nome dos demais co-autores, porventura existentes, cedo os direitos autorais do referido artigo à Universidade Estadual de Maringá e declaro estar ciente de que a não observância deste compromisso submeterá o infrator a sanções e penas previstas na Lei de Proteção de Direitos Autorias (Nº9609, de 19/02/98).
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