Translations to the Market: Analysis of the Interconnection Process Between the Technological Dimensions of Production and Market

Keywords: Construtivist Market Studies, Actor-Network Theory, Sociotechnical Arrangements, Translations, Fine Cheese Market

Abstract

The relationship between technology and markets has usually been described from a linear perspective, involving technology transfer as a resource in market construction. In this study, a complementary perspective is adopted, interested in understanding the construction of interconnection between heterogeneous practices that operate in the dimensions of technology and market, configuring a dynamic process. To this end, we seek to describe technology and market construction processes and how they exercise agency in constructing a network capable of translating devices between technological and market dimensions. The empirical plan was developed based on an interpretative look at the fine cheese market. The results describe a heterogeneous set of practices performed by actors in two interconnected dimensions through translation mechanisms. Finally, a model for translating production technologies to the market is presented, as well as discussing theoretical and practical implications arising from this model.

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Published
2025-02-26
How to Cite
Dalmoro, M., & Rezende, D. C. de. (2025). Translations to the Market: Analysis of the Interconnection Process Between the Technological Dimensions of Production and Market. Revista Interdisciplinar De Marketing, 15(1), 41-55. https://doi.org/10.4025/rimar.v15i1.75602