Editorial

• Novo Quartil no SPELL

  Francisco Giovanni David Vieira

  i-ii

  • PDF (Português (Brasil))

Artigos

• When Following Digital Influencers On Social Media And Buying Their Products Used Shapes Consumption

  Valter Afonso Vieira

  1-16

  • PDF (Português (Brasil))
• Theory of Social Representations and the Consumption of Cachaça: A View From Connoisseurs on Its Consumption

  Elisabeth Thaiane Tercino de Araújo, Valéria da Glória Pereira Brito, Mozar José de Brito, Daniel Calbino Pinheiro

  17-40

  • PDF (Português (Brasil))
• Translations to the Market: Analysis of the Interconnection Process Between the Technological Dimensions of Production and Market

  Marlon Dalmoro, Daniel Carvalho de Rezende

  41-55

  • PDF (Português (Brasil))
• Influencing Flavors: The Potential of Paid Endorsements to Boost Engagement and Drive Restaurant Services

  Maria Eduarda de Oliveira Cavalcante, Nicholas Lemos Sena, Ananias Costa Oliveira, Glauber Ruan Barbosa Pereira

  56-75

  • PDF (Português (Brasil))
• If I Say It is Good, Buy it: Characteristics Valued in the Cosmetics Buying Process of Digital Influencers

  Mariana Bonotto, Marcelo Castañeda

  76-91

  • PDF (Português (Brasil))
• The Marketing Practices of the Ultra-processed Food Market: The Material and Discursive Arrangements and Consumer Perceptions

  Bruno Medeiros Ássimos, Kátia Firmino Duarte, Rodrigo Cassimiro de Freitas

  92-110

  • PDF (Português (Brasil))
• Marketing and Social Pressure: How Societal Expectations Impact Healthy Diet Choices for Babies

  Thais Isidoro Gonçalves, Juliano Domingues da Silva

  111-128

  • PDF (Português (Brasil))
• Education Marketing System for Entrepreneurship: Analysis of MEI and ME Entrepreneurs

  Rebeca Sá do Nascimento Carrazzoni, Rita de Cássia de Faria Pereira

  129-147

  • PDF (Português (Brasil))

• Prosumption: Practical Experiences in the Current Consumption Context

  Guilherme de Farias Shiraishi

  148-151

  • PDF (Português (Brasil))
• Toxic Marketing: Profit Rules, Gurus Celebrate, and Purpose... Does It Still Matter?

  Nino Carvalho

  152-159

  • PDF (Português (Brasil))

Informações Editoriais

• Informações Editoriais e Nominata de Avaliadores - Ano de 2024

  . RIMAR

  160-162

  • PDF (Português (Brasil))