Mídia: implicância na produção e divulgação de brinquedos - DOI: 10.4025/actascihumansoc.v30i2.768

Aliandra Cristina Mesomo Lira

doi:10.4025/actascihumansoc.v30i2.768

Media: interference in the production and promotion of toys - DOI: 10.4025/actascihumansoc.v30i2.768

Authors

Aliandra Cristina Mesomo Lira UNICENTRO/USP

DOI:

https://doi.org/10.4025/actascihumansoc.v30i2.768

Keywords:

toys, media, materiality

Abstract

The article provides notes on two important aspects linked to children’s entertainment, particularly in the production and promotion of toys. It first discusses the objects in their materiality and shows the importance of certain aspects, such as shape, color, images and texts, revealed to children when in contact with the toys. The second part, connected to the first, questions the role of the media in the production of childhood desires and wishes, its interference in their choice of toys and consequently its accountability in monitoring children’s playing activities.

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Author Biography

Aliandra Cristina Mesomo Lira, UNICENTRO/USP

Professora do curso de Pedagogia da Universidade Esatdual do Centro-Oeste, em Guarapuava; Doutoranda em Educação na Universidade de São Paulo.

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PDF (Portuguese)

Published

2008-12-18

Issue

Vol. 30 No. 2 (2008)

Section

Philosophy and Education

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How to Cite

Mesomo Lira, A. C. (2008). Media: interference in the production and promotion of toys - DOI: 10.4025/actascihumansoc.v30i2.768. Acta Scientiarum. Human and Social Sciences, 30(2), 197-202. https://doi.org/10.4025/actascihumansoc.v30i2.768