Festival quality, value, and sports environment affecting students’ satisfaction and loyalty: basis for continuous extra-curricular activity offering

Abstract

Extracurricular events like the sports festival, where students can demonstrate their skills in organized sports and recreation, are essential in higher education. Students can also develop leadership, camaraderie, and sportsmanship while competing in each game. Sports festivals encourage students to be active and healthy through games. This study examined students' perceptions of quality, value, and sports environment, which affects their satisfaction and loyalty to extracurricular activities. Most importantly, the study will help the department and administration decide if sports festivals can be held regularly to enhance campus physical culture. The respondents for this study are students from a local college who participated in the recent Sports Festival conducted by the students and department. The Festival Satisfaction Survey (FSS) was modified to meet the current study by eliminating the souvenir aspect. Additionally, the Youth Sport Environment Questionnaire (YSEQ) was employed to include the two components in the former measure as extra constructs. A one-way ANOVA/Kruskal-Wallis H was performed to investigate FS and FL differences based on demographics. Spearman Rho’s analysis described variable relationships. Finally, multiple regression was used to assess if QVSE influence satisfaction and loyalty. Based on the findings, festival satisfaction and loyalty did not differ between groups (excluding year level group). Also, QVSE has a significant relationship with FS and FL. Lastly, QVSE has a direct influence on FS and FL. To give students a meaningful experience and develop and preserve campus physical culture, the department and administration may regularly offer activities like the sports festival.