Vol. 15 No. 2 (2025): julho-dezembro

View Vol. 15 No. 2 (2025): julho-dezembro

DOI: https://doi.org/10.4025/rimar.v15i2

Published: 2025-09-30

Editorial

Uma Jornada na RIMAR: Trajetória e Agradecimentos

Francisco Giovanni David Vieira

i-iii
- PDF (Portuguese)

Artigos

Strategic Narratives for Global Brands: Crafting Cross-Cultural Communication in the Digital Era

Bárbara Mota, Marlon Dalmoro

163-186
- PDF (Portuguese)
The Influence of Digital Media and Brands On Children's Behavior

Flávia Melo Muniz Tabone, Evandro Luiz Lopes, Joana Rosa Cardoso de Carvalho, Pedro Paulo Santos Cavalcante

187-202
- PDF (Portuguese)
The Characteristics of the “Perfect Gift”: A Study with Frequent and Occasional Gift Givers

Huallady Amantino Bitencourt de Proença, Luis Felipe Bertucci Lima, Olga Maria Coutinho Pépece, Anderson Michel Hornburg

203-216
- PDF (Portuguese)
Future Omnichannel Purchase Intention: A Discussion on the Perception of Risks and Benefits in the Consumption Journey

Guilherme Juliani de Carvalho, Marcio Cardoso Machado

217-238
- PDF (Portuguese)
Standardization and Adaptation Strategies in Marketing Communication: A Comparative Study Between Brazil and Argentina

Leonardo Bordin de Oliveira, Vitor Koki da Costa Nogami

239-252
- PDF (Portuguese)
Live Commerce: Investigating the Role of the Visual Setting in the Shopping Experience

Diliane Salustiano de Farias, Edvan Cruz Aguiar , Renan Araújo Vieira

253-272
- PDF (Portuguese)
Challenges and Opportunities in Managing Lifestyle Brands Acquired by Large Companies

Vinicius Aguiar Ribeiro, Luís Alexandre Grubits de Paula Pessôa , Alessandra Baiocchi Antunes Corrêa

273-291
- PDF (Portuguese)
Open Finance in Brazil: Analysis of the Use Intention Based on the Unified Theory of Acceptance and Use of Technology

Amanda Lara, Kavita Miadaira Hamza, Guilherme Ricardo Silva Anzoategui

292-312
- PDF (Portuguese)

Pensata

Fear, Desperation, Apathy, and Resilience: How Can Brazil Provide Insights for Consumer Research in Times of Turbulent Emotions

Maria Carolina Zanette

313-318
- PDF (Portuguese)
Fashion and Transgression: An Imagined Conversation With Agamben, Suassuna, Becker and Foucault

Ana Paula Celso de Miranda

319-323
- PDF (Portuguese)