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Vol. 15 No. 2 (2025): julho-dezembro
Vol. 15 No. 2 (2025): julho-dezembro
DOI:
https://doi.org/10.4025/rimar.v15i2
Published:
2025-09-30
Editorial
Uma Jornada na RIMAR: Trajetória e Agradecimentos
Francisco Giovanni David Vieira
i-iii
PDF (Portuguese)
Artigos
Strategic Narratives for Global Brands: Crafting Cross-Cultural Communication in the Digital Era
Bárbara Mota, Marlon Dalmoro
163-186
PDF (Portuguese)
The Influence of Digital Media and Brands On Children's Behavior
Flávia Melo Muniz Tabone, Evandro Luiz Lopes, Joana Rosa Cardoso de Carvalho, Pedro Paulo Santos Cavalcante
187-202
PDF (Portuguese)
The Characteristics of the “Perfect Gift”: A Study with Frequent and Occasional Gift Givers
Huallady Amantino Bitencourt de Proença, Luis Felipe Bertucci Lima, Olga Maria Coutinho Pépece, Anderson Michel Hornburg
203-216
PDF (Portuguese)
Future Omnichannel Purchase Intention: A Discussion on the Perception of Risks and Benefits in the Consumption Journey
Guilherme Juliani de Carvalho, Marcio Cardoso Machado
217-238
PDF (Portuguese)
Standardization and Adaptation Strategies in Marketing Communication: A Comparative Study Between Brazil and Argentina
Leonardo Bordin de Oliveira, Vitor Koki da Costa Nogami
239-252
PDF (Portuguese)
Live Commerce: Investigating the Role of the Visual Setting in the Shopping Experience
Diliane Salustiano de Farias, Edvan Cruz Aguiar , Renan Araújo Vieira
253-272
PDF (Portuguese)
Challenges and Opportunities in Managing Lifestyle Brands Acquired by Large Companies
Vinicius Aguiar Ribeiro, Luís Alexandre Grubits de Paula Pessôa , Alessandra Baiocchi Antunes Corrêa
273-291
PDF (Portuguese)
Open Finance in Brazil: Analysis of the Use Intention Based on the Unified Theory of Acceptance and Use of Technology
Amanda Lara, Kavita Miadaira Hamza, Guilherme Ricardo Silva Anzoategui
292-312
PDF (Portuguese)
Pensata
Fear, Desperation, Apathy, and Resilience: How Can Brazil Provide Insights for Consumer Research in Times of Turbulent Emotions
Maria Carolina Zanette
313-318
PDF (Portuguese)
Fashion and Transgression: An Imagined Conversation With Agamben, Suassuna, Becker and Foucault
Ana Paula Celso de Miranda
319-323
PDF (Portuguese)
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