Editora do Brasil S/A in the 1960s and 70s: the consolidation of a publishing house in the textbook market and the teaching of moral and civic education

Abstract

Through the analysis of several sources, we present the history of ‘Editora do Brasil S/A’, a family owned Brazilian publishing house established in 1947, that experienced fast growth in the 1960s and became one of the most important publishing houses of the country in the early 70s. This analysis points to the alignment of the publishing house with the military regime, both in its discourses, which indicated its intention to defend the shutdown of civil freedom, as well as through its practices, since their editors kept relations with civil and military groups interested in having the subject moral and civic education back into the school syllabus, contributing to the strengthening of the publishing house in the textbook market.