Editorial

• Uma Jornada na RIMAR: Trajetória e Agradecimentos

  Francisco Giovanni David Vieira

  i-iii

  • PDF (Português (Brasil))

Artigos

• Strategic Narratives for Global Brands: Crafting Cross-Cultural Communication in the Digital Era

  Bárbara Mota, Marlon Dalmoro

  163-186

  • PDF (Português (Brasil))
• The Influence of Digital Media and Brands On Children's Behavior

  Flávia Melo Muniz Tabone, Evandro Luiz Lopes, Joana Rosa Cardoso de Carvalho, Pedro Paulo Santos Cavalcante

  187-202

  • PDF (Português (Brasil))
• The Characteristics of the “Perfect Gift”: A Study with Frequent and Occasional Gift Givers

  Huallady Amantino Bitencourt de Proença, Luis Felipe Bertucci Lima, Olga Maria Coutinho Pépece, Anderson Michel Hornburg

  203-216

  • PDF (Português (Brasil))
• Future Omnichannel Purchase Intention: A Discussion on the Perception of Risks and Benefits in the Consumption Journey

  Guilherme Juliani de Carvalho, Marcio Cardoso Machado

  217-238

  • PDF (Português (Brasil))
• Standardization and Adaptation Strategies in Marketing Communication: A Comparative Study Between Brazil and Argentina

  Leonardo Bordin de Oliveira, Vitor Koki da Costa Nogami

  239-252

  • PDF (Português (Brasil))
• Live Commerce: Investigating the Role of the Visual Setting in the Shopping Experience

  Diliane Salustiano de Farias, Edvan Cruz Aguiar , Renan Araújo Vieira

  253-272

  • PDF (Português (Brasil))
• Challenges and Opportunities in Managing Lifestyle Brands Acquired by Large Companies

  Vinicius Aguiar Ribeiro, Luís Alexandre Grubits de Paula Pessôa , Alessandra Baiocchi Antunes Corrêa

  273-291

  • PDF (Português (Brasil))
• Open Finance in Brazil: Analysis of the Use Intention Based on the Unified Theory of Acceptance and Use of Technology

  Amanda Lara, Kavita Miadaira Hamza, Guilherme Ricardo Silva Anzoategui

  292-312

  • PDF (Português (Brasil))

• Fear, Desperation, Apathy, and Resilience: How Can Brazil Provide Insights for Consumer Research in Times of Turbulent Emotions

  Maria Carolina Zanette

  313-318

  • PDF (Português (Brasil))
• Fashion and Transgression: An Imagined Conversation With Agamben, Suassuna, Becker and Foucault

  Ana Paula Celso de Miranda

  319-323

  • PDF (Português (Brasil))