Agency and discursive strategies: a business media example - doi: 10.4025/actascihumansoc.v34i2.17170

Abstract

Our main objective was the development and implementation of a tool for discourse analysis. We used text fragments of the sections ‘Management’ and ‘Business’ from Exame Magazine, understood as a commercial media interfering in the construction of meaning in the context of business, mapped in discourse analysis in the detection of language strategies in the period January to December 2008, questions related to frequency of occurrence and repetition. Based on the structurationist proposal and politeness theory, we analyzed 37 texts published in those sections. Only one of these analyses is presented in this paper, in addition to the 37 general data analysis, presented in a comparative way in the final section. The results reflect an effective enforcement tool with support for research that predominantly use the techniques of discourse analysis and narrative analysis. Finally, several relations are made between the model of discourse analysis proposed here, the results of this research and specific institutional analytical framework underlying the study, in order to support future research.