#Zikazero: entrepreneurship in the education as a strategy to produce neoliberal governmentality

Abstract

The article uses the campaign to combat the mosquito Aedes Aegypti developed by the Brazilian government in late 2015 and early 2016, and through this, problematize some connections between the notions of biopolitics, biopower and governmentality with what seems to us that it is presented as a production trend of entrepreneurs subjects in the education of this country. We believe that the aforementioned campaign called #ZIKAZERO, can function as an example of what appears to be a directive to education by the society to assume the role of flagship of the gradual entry of entrepreneurship in formal education. On this text we begin developing the three concepts mentioned above having as underlying theme the campaign; then we will connect education with the consumer society using the notion of entrepreneurship as the link that favors the processes back and forth between this two elements; and finally, we will show how the campaign #ZIKAZERO serves as an example to expose some of the practices associated with the movement of entrepreneurship, and as the population is called to ‘do their part’ in what be seen as a production of entrepreneurial subjectivities.